The advertisement

In a factory of bygone times, where a magic atmosphere is all around, "Signor Balocco",  who is in love with his own products, reveals the secrets of production and the meticulous care that he and his staff devote to each product. A TV campaign that tells the story of a family and of many people in love with their own work who, with unchanged passion, day after day give their commitment to make sweeter the life of millions of consumers all over the world.