We believe that our development is due in part to all our loyal customers, who choose to enjoy Balocco's products in their everyday life.
These are the people we aim to reach in our advertising, promoting that feeling of sharing what Balocco stands for.
Our new advertising campaign is set in the ‘Paese del Signor Balocco' (Balocco's Wonderland), an idyllic land where family values and sharing reign supreme. And enjoying sweet treats every day, of course!
It is a people-friendly, slow-paced place, where kids, young people and families share the joy of being together through small gestures. It's a place that lets you 'be good'...