A family passionBalocco's passion for sweets dates all the way back to 1927, when Francesco Antonio Balocco opened his first confectionary shop in Fossano, in front of the Castle of the Princes of Acaja. Soon after a second one will be open in the central street of Via Roma.
It is here that the expertise and passion for quality shown by these craftsmen gave life to one of the most famous Italian confectionary trademarks. After the war, thanks to the initiative of Aldo Antonio’s son and current president of the company, Balocco became a modern industrial business. Production moved to a special 5,000 mq plant and employed 30 people.
In 1970 the plant in Via Santa Lucia (70,000 mq, 20,000 of which indoor) was inaugurated, where the company still now has its head offices. In 1975 it made its first TV appearance broadcast on "Carosello", the famous first Italian sponsored entertainment show, and turnover exceeded 1 million Euro. An unstoppable growth had begun. The plant was extended and in 1987 the production area reached 32,000 mq. Turnover rose to 14 million Euro and the company was employing 135 people. Balocco become the pride of the region and an important beacon for the local economy.